Creative Alert

TRANSCRIPT

What happened? There was a time Burger King used to be king. Flame grilled burgers served by folks only happy when you had it your way. No matter where or when or who. Every meal felt special. Because you felt special. It was great. But somehow somewhere fast food just fell off, us included, and that's not good. So we started listening. I even gave my number out. Hi, I'm Tom, the president, and this is what you called us out on old restaurants, slow service, simple mistakes. What is this? And this thing is just pitiful. How am I supposed to eat like a king when you're feeding me like a peasant? And that this guy definitely wasn't helping any of it, which, fair point. So we fired the king and crowned you. Reinvesting nationwide, one restaurant, one team, one burger at a time, and the iconic Whopper, it's never tasted better thanks to you. Flame grilled, stacked high, and never smashed in the back. After all, when we say you rule, we mean it, and we're just getting started because there's a new king, and it's you.